Privacy policy
At Fire and Frost, we are committed to protecting and respecting your privacy.
This policy, together with our Terms and Conditions, sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. It tells you exactly what data we collect, why we collect it, and what your rights are regarding this personal data under the Data Protection Act 1998 (the Act) and EU Data Protection Regulation 2016 (GDPR).
For the purpose of GDPR and the Act, the data controller is My Living Ltd, 117 Hall Lane, Bradford, England, BD4 7DF.
In this policy, you will find:
Information we may collect from you
Where we store this information
What we do with this information
How long this information is kept
Your rights regarding this information
How to contact us
Detailed overview of our website cookies
We want to make sure that you are fully informed about and understand our data collection and management processes, and we ask that you read the following carefully.
If you have any questions, please contact us.
1. Information We May Collect From You
We may collect and process the following data about you:
Any information you provide by filling in forms on our website, www.fireandfrost.co.uk. This includes information provided at the time of registering or ordering on our site or requesting further services. We may also ask you for information when you report a problem with our website.
If you contact us, we may keep a record of that correspondence.
Details of any transactions or potential transactions or information requests that you carry out via our website.
Details of your visits to our website, including traffic data, location data, weblogs, and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
2. Where We Store Your Personal Data
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details, and the provision of support services. By submitting your personal data, you agree to this transfer, storing, or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
3. Uses Made of the Information
We use information held about you in the following ways:
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Reason for use |
Legal basis for use |
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To ensure that content from our website is presented in the most effective manner for you and your computer |
Legitimate interest. To ensure we offer you the best quality experience. |
|
To develop and improve the services we offer |
Legitimate interest. To ensure we offer you the best quality service. |
|
To provide you with information, products, or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes |
Consent. To create a personalised and relevant experience when you shop with us online.
|
|
To carry out our obligations arising from any contracts entered into between you and us |
Necessity by contract. To meet our obligations for completing orders. |
|
To allow you to participate in interactive features of our service, when you choose to do so |
Legitimate interest. To enhance your online shopping experience.
|
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To notify you about changes to our service |
Legitimate interest. To inform you proactively of changes that may affect you. |
|
To protect against illegal activity |
Legitimate interest. To protect against unlawful activities. |
We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you, and we or they may contact you by email or other electronic means only if you have consented to this specifically. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users.
3.1 Data Usage for Fraud Prevention
To protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other retailers and to financial organizations (including law enforcement agencies) involved in fraud prevention and detection.
3.2 Disclosure of Your Information
We may disclose your personal information to third parties in the following circumstances:
In the event that we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets.
If we or substantially all of our assets are acquired by a third party, personal data held by us about our customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions and other agreements.
4. Time Data is Kept
We retain personal data for as long as necessary to fulfill our contractual obligations. This includes order fulfilment and the anticipation of returns.
We keep your personal data in our system for a maximum of 38 months, after which all data is anonymised.
Cookies related to our website are deleted after 30 days.
5. Your Rights
You have the right to ask us not to process your personal data or request full access to any information we may hold about you. You can exercise your right by contacting us at customerservice@fireandfrost.co.uk.
You also have the right to change your mind about how we process your data at any time. However, please note that once data is erased from our systems at your request or after the data retention period, it cannot be retrieved.
6. Contact Us
Questions, comments, and requests regarding this privacy policy are welcomed and should be addressed to: info@fireandfrost.co.uk.
For further correspondence, please write to us at:
My Living Ltd
Trading as Fire and Frost
117 Hall Lane
Bradford
England
BD4 7DF
The Information Commissioner’s Office (ICO) can be contacted at:
casework@ico.co.uk | Phone: 0303 123 1113
Website: www.ico.org.uk
Any changes we make to our privacy policy will be posted on this page, and, where appropriate, notified to you by email.
7. IP Addresses and Cookies Overview
We may collect information about your computer, including, where available, your IP address, operating system, and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns and does not identify any individual.
For the same reason, we may obtain information about your general internet usage by using cookies. Cookies help us to improve our website and to deliver a better and more personalized service. They enable us to:
Estimate our audience size and usage pattern
Store information about your preferences
Speed up your searches
Recognize you when you return to our website
You can refuse to accept cookies by adjusting your browser settings. However, doing so may limit your access to certain areas of the website.
8. Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
